Yes, they are buying…

Here is a good example of where the postmodern continues to seep into popular culture and become the air we breathe as it slowly replaces (or challenges-bumps up against) the modern.
‘ “Annihilation” is a novel in which facts are undermined and doubt instilled at almost every turn. It’s about science as a way of not only thinking but feeling, rather than science as a means of becoming certain about the world.”’
The postmodern continues to move from the academy to other artistic endeavors including popular writing. When one’s philosophy is being sung, written, filmed, painted, and expressed at both the high and popular level, then a new day has come.  Then it is no longer a philosophy–it is simply the ways things are. 
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